Product Designer · New York

I design consumer products people come back to.

I'm Zhihan (Dee) Liu. I bring a game designer's toolkit to product work: core loops, progression, and social systems, grounded in user research. I prototype my own ideas in code so teams can test them early. Currently Product Designer at TraderBear.

View work ↓ Resume ↗ LinkedIn ↗
Now
Product Designer, TraderBear
Focus
Engagement, community, gamified UX
Education
MFA Design & Technology, Parsons
Before
Lead narrative designer on a shipped mobile RPG

Selected work

Hover a card to flip it. Click to open the case study.

More links

Side projects and full archive
Hazy Time DiaryOne-click journaling web app that replaces a multi-tool vlog workflowWeb app↗ Crystal of CitizensCo-founded blind-box brand. Designed and shipped the Shopify store add linkE-commerce↗ Games & installationsNarrative games, tabletop, and physical-digital work at zhihanliu.artArchive↗

About

Background

I started in film and game narrative, shipped a commercial mobile RPG, then spent my MFA building physical-digital experiences. Product design is where those threads meet.

Design the loop, not just the screen. I map what brings someone back tomorrow before I draw a single flow.

Test with real people early. Beta cohorts, live observation, and short surveys shape my priorities more than my own taste.

Prototype in the real medium. I build working prototypes with AI-assisted code, so feedback comes from something people can actually use.

Product DesignerTraderBear · Awesome Bears2026 – Now
UI/UX Designer & Content CreatorSeven Sense, freelance2024 – Now
Co-founder & Chief DesignerCrystal of Citizens2023 – 2025
Lead Narrative DesignerRakshasa Street, Sohu.comyears
MFA Design & TechnologyParsons School of Design2026
BFABeijing Film Academyyear

Contact

Open to product design roles in New York and remote.

The fastest way to reach me is email.

your.email@example.com
LinkedIn↗ Resume (PDF)↗